Free Download PDF Full version- Print-on-demand via Lulu (Paperback, 151 pages, $36.56).
- Pour les lecteurs francophones, une version française aux Presses Universitaires de Grenoble publiée en mars 2011 (souscription + présentation téléchargeable PDF).
Lessons from entrepreneurial projects
One of the major challenges confronted by those in charge of technological innovation involves anticipating the value creation model sufficiently early on, in a highly uncertain context both as far as the technology itself is concerned and the potential market.
Today, in many industrial sectors, the innovation boundaries have moved towards projects that are more and more exploratory and fuzzy. The simple optimisation of linear processes of the “stage-gate” type is no longer sufficient to build sustainable competitive advantages.
The notion of Business Models, when applied to innovation, enables us to describe how a company creates value through innovation, generally within a business ecosystem, and how the value will be distributed between the actors involved. The authors of this book believe that the notions of Business Modelling and value creation are key to all the dimensions of successful innovation, whether technology, marketing, organisational or economically based. Read the rest of this entry »
In today’s increasingly global, complex and competitive world, companies looking for profitable sustainable growth need to constantly invent new competitive advantages. Innovation brings differentiation, and differentiation is essential to lasting success.
Innovation has many facets, often underestimated, which are not limited to the notion of technological innovation and R&D.
Technological innovation itself can be a fantastic enabler, as in the case of renewable energy providing green electricity or biotechnologies bringing new medical treatments to market. It can also be an extremely efficient driver bringing down the cost of digital cameras or reducing supply-chain costs thanks to new ERP software. Read the rest of this entry »
